There is just one commercial producer in California of endive, a missile-shaped French-Belgium sprout from a chicory root that boasts culinary versatility, but lacks popularity. Endive (pronounced on-deeve) adds a bitter bite to salads and stir-fries and its white leaves make little boats to hold other ingredients for dainty hors d'oeuvres.
The biggest challenge for an endive producer, said entrepreneur Rich Collins, is marketing a product unfamiliar to most Americans. On average, U.S…….
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